STORE FRONT PROJECT
GALERIE GRITA INSAM
ITS VERY NATURE represents the immaterial nature of an intellectual creation.
My starting point was that there was no frame to be filled with a picture. A site-specific work could tie in with the function of its setting a door, separating the public street outside from a secluded viewing space inside the gallery a special room, not accessible to the public.
A picture passes through a closed door. It renounces protection, as a metaphor for artistic creation: the artwork leaves the secure space of human thinking and emerges from the mind of its creator into the open. An immaterial thought turns into a material piece of art. Only now does it really exist; it can be physically perceived, grasped, passed around, copied, shaped, refined, and distorted.
The very nature of immaterial property enables it to break the chains of physical existence at any time and return to an immaterial state through digital storage. It can be reproduced countless times in identical quality and be accessed on the Internet around the world at the click of a mouse. This is what makes intellectual creations so vulnerable, once they have surfaced in the outside world.